Snacks On Demand : UI & UX Design
The aim of the project was to create a user-friendly app that allows moviegoers to order snacks from their seats, enhancing convenience and time efficiency while ensuring an enjoyable cinema experience.
Overview
The app is designed to revolutionize the movie theater experience by enabling users to order snacks directly from their seats, eliminating queues and enhancing convenience. The app aims to provide a seamless and enjoyable snacking solution, tailored to individual preferences and different cinema layouts.
The Problem
The snacks purchase at cinemas (i.e. popcorn, drinks, etc.) is mainly hindered by the long waiting line which discourages customers.
In addition, when going with family or friends, the in-cinema sales counter can be overwhelmed by large orders, leading to low efficiency and customer frustration.
The Solution
Snacking is a mobile App for an easy and fast snack ordering, to save time and money for your movie sessions with family and friends.
The App is intended for first launch with European cinemas. Therefore, specific local customers habits were considered when developing the product.
Understanding The User
Research Goals
What is the journey of a movie watcher, from the decision to go to the cinema to enjoying the movie?
How do people order snacks at cinemas? What are their satisfactions and frustrations?
What are the expectations of movie watchers when it comes to snacks at the cinema?
What are the existing products on the market for movie snacks ordering? Who are the competitors?
Research Methodology
Primary Research
An objective questionnaire was made for the people who like watching movies in theatre & to have an easy and smooth conversation for the project.
* How much frequently do you watch a movie? Twice a month
*How much money do you spend on snacks while watching your favorite movie in theatre? >Rs600/-
*What do you prefer, having snacks in the start or during interval? During Interval
What's your experience of having snacks in cinema?
Constant fear of losing the movie due to long queue
Is it that worthy?
Good, I order in advance
Have to rust to the snacks counter as soon as the interval comes
Very Bad
Bad, long queues
I face some in convenience
Secondary Research
People's spending habit and the most liked meal, their average spending amount and their behavior was searched thoroughly to gain some insights and which will help in giving the direction to the project.
Empathy Map
Three face-to-face interviews were conducted with individuals attending cinemas at least five times a year. Additionally, 10 to 12 participants provided input through a research form. The analysis of their habits and expectations regarding cinema snacks, facilitated by empathy maps, informs the design of the "CineSnacks" app, ensuring it caters to the needs of frequent moviegoers effectively.
Research Findings & Pain Points
01 Long waiting line is the #1 problem of the users, when ordering snacks at the cinema. This generates frustration and impacts the experience of the movie session.
02 Existing products are only proposed by large cinemas chains, along with their digital ticketing services. No off-the-shelf solution is marketed for independant cinemas or small businesses.
03 Moreover in these Apps, the snack ordering is not well integrated in the service flow and should be more straightforward.
Prototype
Design Concept
Visual Identity
Key Takeaways
A habit of listening to others while on the field research
Not making personal bias while designing
Welcoming all feedbacks whether negative or positive
Keeping accessibility in mind always
& Designing with Empathy
